SMS marketing is one of the most focused process & a skilful media technique to promote business. The process generally requires an SMS API which links a website to the SMS gateway through a short code. Once the link channel is established, the job of sending SMS’s is as simple as shooting emails across. SMS marketing has gained immense momentum in the past few years with the surge in telecom business across the globe.

The SMS service can also be linked to a web platform through a simple SMS gateway integration. The process requires API integration to a web server, linking it to the SMS gateway. Furthering this, the application can be developed & fabricated to apply to the conformities of SMS service the brand intends to use for its marketing. The whole structure is based on the short-codes which stand distinct for each assignment, i.e. one brand can have just one short code e.g. 566775. This code is nothing but the server account through which the entire process of sending/ receiving messages is routed.

There are generally three types of SMS services:

• Pull aspect of the promotions
• Push marketing
• General advertising services

The Pull SMS’s include sending out critical information for the users to view. Once the information is sent across, the users are lured to get back on the same.
These are general response based SMS’s where a question is fired and responses are invited. This service is used on a large scale for the quizzes Push SMS services is highly used where an information regarding a new product, event, promotion has to be provided, however the organization still invites people to participate.
There are general marketing SMS’s where information is sent out, but no responses are invited.

SMS marketing has picked up largely in the past couple of years with organization exploring newer ways to promote their products & services. More so, this service also interlinks the internet to telecommunication channels thereby providing a larger space for promotions.